Carly Koerner

Contract art direction & design · Ashland, Oregon

Carly
Koerner

A senior designer in your pocket. I plug into marketing teams and agencies to deliver campaigns, packaging, retail and e-commerce work that is on brand from the first round.

Start a project
See the work
Carly Koerner

Trusted by

Britt Music & Arts Festival

Ultrarunning Magazine

Travel Southern Oregon

Oregon Shakespeare Festival

True South Solar

Harry & David

Cushman’s

Wolferman’s

Columbia Sportswear

Montrail Footwear

Propét

butter LONDON

Medicine Mama’s Apothecary

Vmagic

Big Tree Farms

Mountain View Fruit Sales

Starr Ranch Growers

Naturtint

J.Schmid

Landau

Selected work

Brand-side craft, delivered on contract.

Two decades designing campaign systems, from non-profits to national retailers to founder-led DTC companies.

  • Britt Music & Arts Festival

    Featured case study

    Britt Music & Arts Festival

    Contract Art Director through a mid-season brand transition. Launching one visual system across four distinct channels: Britt Live, Britt Festival Orchestra and Britt Kids and Britt Education.

    Read the case study

Art Direction

Brand Identity

Brand Guidelines

Campaign Concepting

Editorial Design

Packaging & Retail

Catalogs & Reports

Email Marketing

Social & Digital Ads

Web Design

Direct Mail

Print Production

Ways to work together

Senior help, sized to the job.

Bring me in for a defined project, keep me on retainer, or embed me within your team through a busy season. Same standard either way.

Project

A defined scope with a fixed fee. Brand identities, packaging lines, campaign launches, site redesigns.

For Founders and teams with a clear deliverable
Length 2 to 12 weeks
Starts with A 30-minute call and a written scope

Retainer

A monthly block of hours for the steady work: email, seasonal campaigns, product launches, collateral.

For Brands with ongoing marketing needs
Length 3 months and up
Starts with A trial month

Embedded

An on-call senior designer or art director inside your team for overflow, a leave or a hiring gap. White-label for agencies.

For In-house teams and agencies
Length By the week or month
Starts with Your brand guidelines and tools

Let’s get started

Client words

01/ 04

“Carly is a joy to work with and an invaluable creative partner. She brings genuine curiosity, creativity, and thoughtfulness to everything she does, with a wonderful ability to understand a brand and translate it into cohesive, considered design across every touchpoint.”

Fran Jamison · Marketing Director, Britt Music & Arts Festival

“Carly quickly grasps what needs to be done to make products and messages shine with a minimum of revisions. She does just as well with print as digital, from emails and websites to ads and POP.”

Jill Avey · VP Marketing, Propét USA

“Carly Koerner is brilliant and executes all projects with the utmost expediency and professionalism. For 6+ years, Carly has been programming, designing and creating not just good, but great online sales portals for my company. We won’t dream of creating websites, newsletters and banner ads without her!”

Donna Steinmann · Founder/CEO, Medicine Mama’s Apothecary & Vmagic

“I have enjoyed working with Carly, over the past 5 years, on all my designs. Carly does an amazing job of listening and interpreting my wants for each project we have done. She possesses a gift of being able to create artwork that is relevant, fun and functional for all applications.”

Rob Goyen · CEO, Trail Racing Over Texas & No Fine Print Clothing Co.
KODAK E100

About

I’ve sat on your side of the table.

Before going independent I was first THE design department for Montrail at Columbia Sportswear and after that became E-Commerce Art Director for Harry & David’s three brands. I know how in-house teams run, so I fit in quickly and hand back files your team can use.

24

years designing for brands

80+

clients served

0

tears shed (except the happy ones)

Experience and approach

Contact

Have a project or a busy season coming up?

Tell me what you need and when. I reply within one business day with next steps or a short call time.

info@carlykoerner.com