Clients
Travel Southern Oregon, Red Rock Running Company, No Fine Print Clothing Co., Gary West Smoked Meats, Pine to Palm 100, Oregon Chocolate Festival and more
Role
Designer
Deliverables
Logos and brand marks, full-color, one-color and reversed versions, files for print, apparel and web
A few of the stories
No Fine Print Clothing Co. an outdoor inspired, street style brand that needed a modern mark with stylistic range, to pair with a wide variety of screen-printed graphics.
Red Rock Running Company, an independent Las Vegas retailer, planning to franchise within an ambitious time frame, wanting to bridge their outdoor roots with a little corporate polish.
Travel Southern Oregon created the Dark Sky Network to attract visitors from all over the globe, inviting them to come experience the broad, diverse network of locations where the night sky is the main attraction.
Where it begins
A logo is the foundation every other design decision grows from. The job is to set a brand apart from its competitors, with something smart design that is as flexible as it is memorable.
The approach
Concept comes first. What’s the story we’re going to tell, and what is the vive of the brand? Illustration, type and color styles are then chosen to support the plan.
With thousands of logos already out in the world, the goal isn’t to reinvent the wheel. It’s to redesign it, and find the angle that makes each brand distinctly its own.
