Client
Britt Music & Arts Festival, Jacksonville, Oregon
Industry
Live Music & Performing Arts
Role
Contract Art Director
Years
2025–Present
Deliverables
Anything and everything
The ask
Britt was moving towards a new, more personable brand identity and needed one designer to carry that vision across everything a successful season would require. With a wide array of design applications spanning their three distinct concert series, including a integral membership program, the objective with the rebrand was to share a consistent voice throughout and extend a friendly invite to join us on the hill, year after year.
The approach
Each series gets its own sky. Britt Live, Britt Festival Orchestra and Britt Kids each take a sunset gradient of their own, while a shared color story, botanical mark and one editorial type system tie them back to a single festival.
The same parts then scale down and out: a season full of artists’ posters, an internal style guide, a playbill for the venue, a postcard for the britt gala, a membership mailer that explains benefit levels at a glance, and a season impact report that turns a year of numbers into a story for donors and the community.
Client words
“Carly is a joy to work with and an invaluable creative partner. She brings genuine curiosity, creativity, and thoughtfulness to everything she does, with a wonderful ability to understand a brand and translate it into cohesive, considered design across every touchpoint.
“Since inheriting an entirely new visual identity, Carly has helped us bring that brand to life across our organisation, evolving and refreshing everything from long-standing materials to entirely new creative concepts. She is continually looking for ways to strengthen and improve the work, and has an incredible ability to take feedback, think creatively, and find thoughtful solutions. What makes Carly particularly special is that she doesn’t just deliver great design; she takes the time to understand the bigger picture and how each piece contributes to a consistent, recognisable brand. I couldn’t recommend her more highly!”
Fran Jamison · Marketing Director, Britt Music & Arts Festival
The result
A single system now runs the whole season, so each new piece starts from parts that already work together instead of from scratch.